JaneAtTheLake

Brand Marketing

Laker January 2018: "As their needs changed, Al and Darleen Groden have bought and sold five properties with Jane since 1986"

Laker December 2017: "Ray Matherly grew up in Franklin County, and is excited to return to the lake to retire. Jane helped Ray sell his condo and introduced him to the perfect home to share with friends and family for the holidays!"

Bradshaw Automotive

Increased Revenue

Boosted internet sales revenue from $875K in 2010 to $2.7M in 2013 by implementing a series of new online marketing/business development strategies

Increased internet sales leads from 600/month to 1,000/month by redefining the sales cycle and developing standards for customer relationship management

www.BradshawGreer.com

Website Administrator for Bradshaw's website including the management of SEO and SEM, merchandising inventory, managing content, as well as updating current sales and service specials.

Social Media

Established Social Media presence and managed content over several platforms: (click to open)

Reputation Management

Developed a reputation management process utilizing online reviews that resulted in the "South Carolina GM Dealer of the Year Award" two years in a row (2013 & 2014 - DealerRater.com)

Reviews

Public Relations

Conceptualized and implemented PR campaign with University of South Carolina football star, Marcus Lattimore, which resulted in attendance of over 1,500 people to the dealership and continued success through print and television advertising. Local newspaper article

My two year old saw @MarcusLattimore on the @BradshawGreer commercial and yelled go gamecocks at the top of her lungs #Prouddadmoment
— Zach Gilliam (@zsgilliam) April 13, 2014

Virginia Tech

Harvard Business Review Case Study

The following report was written in response to the Harvard Business Review Case Study: IKEA Invades America. The report was completed in a Strategic Marketing Course and includes situation analysis, problem/opportunity definition, alternative solutions, decision making criteria, and a recommended solution. PDF Link

Coca-Cola Research Project

In this project consumer preferences were compared between Coca-Cola Classic, Diet Coke, and Coke Zero. 113 surveys were conducted to determine the most important factor when facing a buying decision. Those choices were taste, packaging, and calorie count. The project was completed in a Marketing Research class and demonstrates ability to record and analyze data. PDF Link

Bring Back the Brand

The purpose of this project was to select a "tired brand" or "expired brand" and bring it back to life. Analysis was done on why the brand failed as well as a new marketing plan for a re-launch. In this case the childhood game "Skip-it" was brought back and integrated as a Nintendo Wii game. The launch included a total re-branding as well as an educational program for schools. PowerPoint Link

Portfolio